Many of you will shake your mind and read the title of this article. After all, you are in the restaurant industry, not email marketing, right?
But let me tell you something that might surprise you: you are in the sales business. If you don’t sell your food and drinks, everything else is not important, so you must use the same marketing and sales skills as other trading companies.
Email marketing is one of the most effective means of communication and promotion on the Internet. 90% of Internet users and 56% of Americans use email frequently (source: E-marketeer, August 2006). Restaurants can use email marketing because it is fast, straightforward, profitable, and builds loyal relationships with customers. Restaurant email marketing may be one of the most cost-effective ways for the food service industry to book a table and build relationships with customers. High-quality email campaigns can send effective messages that drive the actions and customers of your restaurant.
Email marketing can be a difficult proposition. People hate unwanted emails and often delete emails that they think are not practical or interesting. If you want them to work, you need to manage your email campaigns professionally and appropriately. This article provides restaurant owners with practical tips for implementing effective email marketing campaigns to maximize voting
If you want your restaurant’s email marketing to be effective, it’s important to develop a specific database based on your permissions. When a customer visits, you can collect an email address on the restaurant’s website or at your place. Let’s take a look at both:
- Collect emails on your restaurant website: Create a subscription form on your website so that visitors can sign up for special offers and promotional offers. (If you don’t know how, please let your website designer do it for you.)
You may wish to provide additional rewards for registration, such as coupons. In my previous article (Online Marketing Restaurant), I suggested offering discounts or gift vouchers (Wolt Rabattkod 2018) to encourage users to enter information via email.
Once your visitors click “Submit” in the registration form, they will receive a confirmation email stating that they have been added to your mailing list. If you don’t want to receive an email, you can unsubscribe directly. If they think their emails don’t have enough value, you still need to provide your customers with an easy way to unsubscribe from their mailing lists.
- Email collection at your restaurant: In addition to collecting the address on your website, you can also collect email addresses at the restaurant. Close to satisfied customers at the end of the meal and ask them (on the subscription card) to get their email address so they can send them messages, discounts, coupons, etc. through email Wolt Rabattkod.
If you have completed your homework and provided an unforgettable dining experience for your customers, they may be willing to share your email address with you.
It’s very important now: enter customer information directly into your website form (or let your staff do something for you). If you follow this process, you will collect information in the same way that customers enter information directly on your website.